The payoff from improved class attendance
Preventing just one additional semester of school, much less several more, prevents a larger economic burden either on parents or the students themselves. In addition to tuition and fees, there are also the other accompanying costs of housing and daily living expenses. It is easy to see that reducing the number of semesters is necessary to minimize the total cost of an education.
Improving performance can help protect or extend scholarships that require maintaining a minimum GPA. Keeping those scholarships is critical as it reduces the total expense you or your student will have to bear.
Improved grades can improve the desirability of a graduate when trying to find a job or when applying to graduate school. One possible extra benefit of using KnowYouGo is to use the system all four years, then use an exemplary attendance record in job interviews to demonstrate the dependability of the student. Let recruiters know they are getting a dependable candidate instead of a slacker. The long-term effects of slacking off in college are more than just the cost of additional tuition as noted in the article, "Really Bad News for College Slackers".
In the worst cases situations, KnowYouGo can help parents discover the need to withdraw their child from school because of a demonstrated unwillingness or inability to go to class. Identifying that problem early enough in the semester can help you receive a partial refund from the university to minimize your loss. No one thinks that will happen to them, but every semester it is a reality that many will face. The administration will remind you early and often of the withdrawal deadlines for a reason. They let you know when the cutoff is but do not equip you to determine if you need to choose that option.
Any one of those benefits far outweighs the cost of the service and makes it a logical choice.